Landscape
the gaps where you can win
Who else is in this space, where are the gaps, and how do I position to win the open ground?
You don't have a competitor problem.
You have a positioning problem.
You either ignore competitors entirely or obsess over them — and neither tells you where the open ground actually is.
You ignore the field. Assuming your idea is unique, or that competitors don't really matter to you.
You build a copycat. Obsessing over rivals until you make a slightly cheaper version of what exists.
You can't see the gaps. No method for finding the underserved segments and unmet needs rivals miss.
Your edge is copyable. Choosing a position anyone could replicate in about a week.
From ignoring rivals to a map of the open ground
"I either ignored competitors or obsessed over them — neither gave me a useful strategy for how to position myself."
"I have a map of every meaningful player, I've identified specific gaps and underserved segments, and I have a positioning strategy built on where I can genuinely win."
The shift: competitors aren't threats to avoid — they're a map showing you where the open space is.
You don't just watch lessons.
You leave with 12 real artifacts.
Working documents you actually use — not generic worksheets. By the end they add up to a positioning built on where you can genuinely win.
Competitor Discovery Framework
Find every player in your space — including the ones you'd miss.
Competitor Analysis Template
Profile what each competitor actually offers.
Player Classification System
Sort the field into the types of players that matter.
Competitive Landscape
Your directory- or niche-specific competitive landscape.
Unserved Need Finder
Surface the needs no current player is meeting.
Competitor Vulnerability Audit
Find where each rival is weak and exposed.
Underserved Audience Identifier
Spot the segments everyone else overlooks.
Market Gaps
Your directory- or niche-specific market gaps.
Positioning Strategy Framework
Choose where to stand relative to everyone else.
Competitive Moat Builder
Make your position hard to copy or compete away.
Positioning Statement Protocol
Put your position into one clear, sharable statement.
Competitive Strategy
Your directory- or niche-specific competitive strategy.
Three moves: map the field → find the gaps → choose your position
Map
The fieldWho the existing players are and what each one offers.
- Census Run the Competitor Discovery Framework
- Profile Fill the Competitor Analysis Template
- Categorize Apply the Player Classification System
- Survey Map your directory / niche competitive landscape
Margins
The gapsWhere the gaps, weaknesses, and underserved segments are.
- Gap Run the Unserved Need Finder
- Weakness Conduct the Competitor Vulnerability Audit
- Segment Use the Underserved Audience Identifier
- Expose Expose your directory / niche market gaps
Move
Your positionHow to position yourself relative to what already exists.
- Differentiate Build the Positioning Strategy Framework
- Defend Raise the Competitive Moat Builder
- Communicate Write the Positioning Statement Protocol
- Position Set your directory / niche competitive strategy
More than videos —
a learning system
Every lesson lives in a platform built to help you actually absorb, apply, and return to the work.
AI Chat per lesson
Ask questions and pull key points, action items, and reflections from any lesson.
Searchable transcripts
The full text of every video — search it, scan it, jump straight to the part you need.
Highlights
Mark the passages that matter and filter the transcript down to just your highlights.
Bookmarks
Save the exact moments you'll want to come back to and reopen them in a click.
Notes
Keep personal notes saved right inside each lesson, exactly where you wrote them.
Playlists
Build custom collections of lessons and sequence the path that fits you.
Certificate
Auto-issued the moment you complete every lesson in the course.
Podcast mode
Listen to the course as audio in any podcast app — learn on the move.
Video controls
Closed captions, speed controls, picture-in-picture, and theatre mode — watch your way.
Favorites
Heart any lesson to pin it to your favorites for quick access later.
History & resume
Pick up exactly where you left off — your place is always saved.
Threaded comments
Discuss each lesson with other students in threaded conversations.
Is this course your right next step?
This is for you if…
- You're not sure who you're really competing against.
- You want to find gaps, not build a slightly-cheaper copy.
- You want a position based on where you can genuinely win.
- You want a defensible edge, not one copyable in a week.
- You want real artifacts — a landscape map, a positioning strategy — not just content.
This is NOT for you if…
- You think your idea has no competitors.
- You've already mapped the field and claimed a defensible position.
- You'd rather copy what works than find an opening.
- You want to compete on price alone.
Be one of the first to tell your story
These courses are brand new. Once you've done the work, tell us how it changed your thinking — your words could be the first testimonial featured right here.
"Here's how this course changed the way I…"
your story here
"The part that surprised me most was…"
your story here
Three ways to go deeper
This course is one piece of a bigger system. Here's the whole map — and where you are on it.
University
Learn at your own paceThis course — full University access is $80 on its own.
Launchpad
Get the tools to execute-
Ebook$10narrative deep-dive
-
Checklists$15self-assessment diagnostic
-
Journal$20reflective application + AI prompts
-
Workbook$25full execution tracker
One of each — the full toolkit for this course is $70 on its own.
You're buying the University piece — the course, its platform, and the artifacts you produce. Bundle all three and save — see pricing below. Each column is also available à la carte: University $80, Launchpad $70, Events $280. See how we build →
Everything. Course price.
Lock in the full bundle today. Every piece ships to your account as it's built — and the price only goes up from here.
$430 value when complete
Everything, for the price of just the course.
- 12 lessons + AI Chat, transcripts, highlights, bookmarks
- Ebook + Checklists + Journal + Workbook shipping soon
- Workshop + Sprint + Challenge access shipping soon
- Certificate on completion
- Clinics included free — $20 each on their own
The price goes up as content ships — the founding price never comes back.
Not ready to commit? Attend our live workshops, sprints, and challenges for free — just show up. No signup, no credit card. If you like what you experience, the founding price locks in everything permanently.
Every piece below ships to your account as it's built — free, at your founding price:
- Landscape — 12 lessons Digital$80 valueLive now
- Ebook Digital$10 valueIncluded
- Checklists Digital$15 valueIncluded
- Journal + AI Prompts Digital$20 valueIncluded
- Workbook Digital$25 valueIncluded
- Workshop Events$40 valueIncluded
- Sprint Events$80 valueIncluded
- Challenge Events$160 valueIncluded
- Total value when complete$430You pay $80
↑ as the tools ship, the price rises
↑ as the live events go up, it rises again
Full $430 value, fully builtWhat ships when?+
- Week 1: Workshop Part A (courses 1–3) + Ebook ships.
- Week 2: Workshop Part B (courses 4–6) + video lessons go live + Checklists ship.
- Week 3: Sprint recordings + Journal ships.
- Week 4: Challenge recordings + Workbook ships.
Or start bigger — the same deal at every scope:
Course
1 course + tools + events
$80Pod
All 6 Market courses
$320Pillar
All 36 Foundation courses
$960University
All 324 courses
$4,320Same deal at every scope — everything included, price goes up as content ships. See How We Build →
Prefer one piece? Single University, Launchpad, or Events access. · See How We Build →
Founding Access — Landscape
Full bundle (University + Launchpad + Events) · $80 · pre-sale founding rate
[ Simplero checkout / order-form embed renders here ]
Wire this to the Simplero Founding bundle product for this course.
The final step of the Market journey
Landscape is course 6 of 6 — the last of Market. With everything else known, this maps the competitive terrain and the gaps where you can win.
You are here — claim the open ground.
You're not doing this alone
Every lesson has a discussion where you share your work and read how others approached the same prompt — so you see the patterns, not just your own answer.
“Post your experience, read two others, and notice the patterns.”
Per-pillar discussion forums are coming as the community grows.
Before you decide
What if I don't really have competitors?+
You always do — alternatives, substitutes, "do nothing." The Competitor Discovery Framework surfaces the ones you're missing.
Won't studying competitors make me a copycat?+
Only if you stop at studying. The Unserved Need Finder turns the map into gaps you can own instead of imitate.
How do I find a defensible position?+
The Competitive Moat Builder tests each position for how easily a rival could copy it — so you pick one that holds.
Isn't positioning just a tagline?+
No — it's a strategic choice about where you compete and where you don't. The tagline comes after the position.
How much time does it really take?+
Real work across several sessions — mapping players, finding gaps, and choosing a position. Not a quick read.
What do I actually walk away with?+
12 working artifacts — from a Competitor Discovery Framework and Unserved Need Finder to a Competitive Moat Builder and your Competitive Strategy.
Who else is in this space, where are the gaps, and how do I position to win the open ground?
Stop ignoring (or copying) rivals. Map the field, find the gaps, and claim the ground you can win.